Marlboro Neon Sign Vintage

The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs.

The 2nd edition in a brilliant new series devoted to this major discipline in 21st Century visual communication, Sign Design 2 substantially broadens the agenda to include corporate identity programs and presents a superlative selection of modern signs designed for motels, hotels, exhibition homes, hospitals, drug stores and much more. Informative captions accompany each sign featured, describing the philosophy behind the design and the materials used in the sign's production. Many of these examples are so visually powerful they transcend the need for the use of language in conveying the message, while others use language only. Media vary from the humble billboard to cars, pole signs, projected signs and sophisticated neon constructions. Sign Design 2 is a valuable reference book full of bright new ideas that will provide creative inspiration for many years to come. As Set: $159.95 89-5770-017-X.

Neon sign - Neon signs are produced by the craft of bending glass tubing into shapes. A worker skilled in this craft is known as a glass bender, neon or tube bender.

Young Electric Sign Co - Young Electric Sign Co or (YESCO), is a company headquartered in Las Vegas that stores neon signs from the city's past. It is sometimes called the Young Electric Sign Company neon sign graveyard.

Skipping Girl Sign - The Skipping Girl Sign is a famous neon sign located off Victoria Street in the inner Melbourne suburb of Abbotsford, originally erected to advertise "Skipping Girl" brand vinegar. The sign showed an animation of a little girl playing with a skipping rope.

Pelaco Sign - The Pelaco Sign is an iconic neon sign located in the inner Melbourne suburb of Richmond. It was erected as an advertisement for local shirt manufacturer Pelaco.

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